HEDONISM II IN
NEGOTIATIONS WITH INTERNATIONAL INVESTOR GROUP
Company to be owned by Harry Williams, Jon Gross, John Issa Family and
Kevin Levee
NEGRIL,
JAMAICA November 7, 2012 – SuperClubs Chairman, John Issa, announced today that he is in negotiations
to sell Hedonism II to Marshmallow Ltd a new company headed by majority
stockholder Harry Williams and including Jon Gross of UnWind Travel
(Fluffernutters), the John Issa Family and Kevin Levee.
The group has said that upon conclusion of a deal, there
will be a smooth transition of ownership with no interruption to service. All reservations and tour operator
contracts will be honoured and the property will not be rebranded and will
continue to deliver and enhance the Hedonism Holiday.
Harry Williams expressed his excitement, “Hedonism
II is John Issa’s legacy, the concept, formation and operation has so much of
him in it. It has been a long-term
goal of mine to own the resort and to invest the funds needed to enhance its
facilities to even higher standards.
We are proud that he has chosen to consider us to continue to innovate,
modernize and maintain Hedonism II as the leading resort in our industry.”
“This
ownership group is ideal and should calm any fears that Hedonists have had
about their beloved resort falling into hands that have no understanding or
experience in this market,” said Jon Gross, CEO of Marshmallow Ltd.
John Issa added, “Hedonism II is the ultimate gem
in its market, not only is the location on the seven-mile Beach in Negril ideal
but it is the storied resort that all its competitors attempt to live up
to. It is an important part of my
contribution to tourism and I am happy to be in discussions for it to be preserved
for many years to come by people that hold it as dear to their hearts as I do.”
Kevin Levee, a 28-year employee of SuperClubs and
the current General Manager of the resort added, “our first goal is to bring
the operation of the resort back to 100% and to this end we are immediately
investing in many of the facilities”.
Marshmallow Ltd has a US$10 million renovation plan
including room renovations, which will begin immediately on completion.
Sitting on 22 acres on Negril’s scenic seven-mile
beach amid ocean views and white sand beaches, Hedonism II has 280 beach- and
garden-view rooms plus 12 suites with private Jacuzzis and terraces for
intimate time alone. From a wide array of Super-Inclusive water and land sports
to the late night Hurricanes club, nightly themed parties and five bars,
